Coach x Frye: Worn Your Way
Worn Your Way is a speculative Coach × Frye collaboration built around timeless leather pieces designed to move through every part of life. The concept pairs what she carries with where she goes, positioning Coach bags and Frye boots as beautiful, practical wardrobe essentials that remain constant even when the destination changes.
The Scoop N Scootery
Developed social content and campaign concepts for The Scoop N Scootery with a focus on making the brand feel culturally relevant, highly shareable and unmistakably itself. My work spans trend-based short-form content, seasonal campaigns, engagement concepts and localized marketing designed to reach Jacksonville’s core audiences.
In my first 30 days of running the Jacksonville account, follower growth increased by 40%, while in prior months, the growth rate sat at around 5-10% every 30 days.
Sweetwater Gainesville
Led end-to-end social media marketing, developing and executing content strategy while overseeing copywriting, creative direction, editing, and publishing across Instagram and TikTok to grow brand awareness and support leasing initiatives.
MDR Education
Created an SEO-driven thought leadership article for the MDR Education blog, combining keyword research with strategic content writing to improve organic visibility and deliver value to educators.
D&B Healthcare Insights
Contributed to strategic sales enablement content for a Healthcare Insights campaign, crafting messaging and email copy that aligned marketing strategy with sales outreach to improve customer engagement and communicate value effectively.
