Coach x Frye:
Worn Your Way
The Opportunity
Coach and Frye share a foundation in leather craftsmanship, heritage and enduring design. The opportunity was to build a collaboration that felt natural to both brands while speaking to a consumer whose personal style moves fluidly between settings, occasions and aesthetics.
The Big Idea
What you carry. Where you go.
Coach owns what she carries. Frye owns where she goes. The campaign follows the same bag-and-boots pairings across different environments, showing that the most valuable wardrobe pieces are the ones that work wherever life takes you.
The Capsule
A tightly edited leather capsule brings together Coach bags and Frye boots in a shared palette of saddle, oxblood, espresso and black.
Social
A campaign built to move.
Social extends the campaign through styling, movement and location-based storytelling, turning the central idea into repeatable formats rather than one-off campaign imagery.
PR + Creators
#wornyourway
This is an independently developed speculative campaign and is not affiliated with Coach or The Frye Company.A tactile PR mailer introduces the collaboration through campaign imagery, leather swatches and curated product gifting. Creators receive one Coach bag and one pair of Frye boots with one simple prompt: Where will you take them?
